Mary Kay – Cosmetic PFA

Rewarding Marketing Ideas For Your Cosmetics Business

Posted on October 13, 2019 by blogger

Whether you offer your own home-made cosmetics, sell cosmetics or a large franchise, or run a cosmetics retail store, a skilled marketing strategy is way to create a winning business. A winning marketing strategy can quickly increase your business and your customers reach if done correctly. Find out some of the best marketing strategies that a cosmetics business can implement to increase business.

Online Advertising

Establish your cosmetics business online to provide potential customers a resource to learn more about what your cosmetics line offers. Customers are very sensitive to the ingredients used in cosmetics, the testing that’s performed, and how certain products benefit the skin. A company website is a great opportunity to showcase the products you sell, special promotions on brands and serums, and the background of your cosmetics business. Offering a transparent business is the best way to bring respect to your product lines and business. Once you create your business website, add your company to local directories for cosmetic businesses and product lines. Link to your website as an opportunity to find out more about the products and find a representative near you. To further establish your cosmetics line or retail business, add a blog to your website that discusses recent trends, makeup tutorials, and reviews on cosmetics brands.

Print Advertising

Cosmetics businesses are always introducing new products for aging, seasonal items, and body care products. Print advertising is a perfect opportunity to reach new customers with information about your products. As an independent beauty consultant or companies like Mary Kay and Avon, your business card is one of your best advertising techniques. Pass out your business cards to everyone you meet and you will be amazed by the relationships you build. Your product catalog is the real selling point of your business. Use a well-designed product catalog to show off your business and attract new customers to your product line, deals, and promotional products. Use catalogs as your mailers, and place that at busy locations where anyone interested can easily grab a catalog. Another great marketing strategy is to build relationships with your current customers by sending out postcards for new specials and products and classes or group parties.

Cosmetics Sign Advertising

Your cosmetics retail store offers customers the opportunity to find all their favorite brands in one great place. To build your business as a respected cosmetics store, use your storefront to set the best impression. Window signs can create a great impression by showing off your great brand assortments and range of products, as well as show off the beautiful you that your range of cosmetics can build. Full window coverings with vibrant images of beautiful faces and gorgeous skin are a great way to use graphics to motivate customers to visit your store. Perforated vinyl is ideal for this kind of advertising because it is solid and vibrant on the outside and virtually invisible inside. Window clings are perfect for ever-changing promotions like brand sales and deals or services your cosmetics store might offer like hairstyling, beauty consultants, and wedding packages.

If you are an independent cosmetics business, your sign advertising is a great opportunity to further emphasize your brand. Car signs are the best opportunity to including advertising signs. Car window decals offer high exposure when placed on your rear window; one of the most visible parts of your vehicle. Car magnets are another great advertising option because they can be added and removed anytime. Use them as your advertising as you travel between appointments and cosmetics parties. Whatever form of mobile signage you choose, your advertising should always include your business branding. Your name, contact information, branding colors, and slogan are crucial in building awareness for your business and overall increasing sales.

Mary Kay Consultant Assistance Ready, Set, Sell That Mary Kay Cosmetics Inventory

Posted on October 25, 2018 by blogger

The party line for party plan consultants and party plan companies has always been book, sell and recruit!

When it comes to sales they tell you to Always Be Closing!

That is all well and good. However what is going to compel someone to choose you over the thousands of other Mary Kay beauty consultants?

Heres How You Do It:

Become A Brand:- You must become your number one fan! When you learn to differentiate yourself from all the mary kay consultants, then people will take notice. Oh No! Here she comes is really just a cry from the public asking you to be different. Statistics show that when people cannot find a discernable difference in products they will always choose the cheaper option. Give your customers a “purple cow!”
Improve your selling skills:- The golden rule of sales is ABC- Always Be Closing. This is an outdated approach. The golden rule of party plan is Always Be Connecting.
Always be contacting: Warm Chattering has its place. That said when you meet someone and all you do is give them a dollar value they know and No will always be the answer. The SLOW method is very effective S- Speak L-listen O-observe W- write.
Customer/Team Retention: It cost 10 times as much to acquire a new customer than it does to keep an existing one happy. Yes recruiting is necessary, however you dont want to spend the rest of your mary kay career chasing after people to buy.
Referral Marketing:- Learn to wow your customers and facial appointments. They may not buy, and we all know that it takes up to 20 contacts for some to make a buying decision. You the pleasure of what you do is in the experience. Give your facial customers and business prospects the best treatment. When you ask for referrals, building a business will be so much fun. Use the Make Me Feel Special And More Principle!
Go back to basics:- What happened to host home parties, getting facial appointments? Stop buying inventory, start selling inventory
The OPK Principle:- Success is largely an issue of leveraging other peoples knowledge. You see the dead sea is dead simply because it takes in water, but never gives. You dont want to be the dead sea of your mary kay cosmetics business. Training and education is an ongoing requirement. Allow yourself to discover real time marketing approaches, you owe it yourself, your spouse, your children, your customers, your team and your God!

Mary Kay Consultant Training Tip:- People always tell you what they want. You must listen to know that it is.

Selling is the art of giving people what they want, not shoving something down their throat!

Selling Cosmetics And How To Be Successful

Posted on January 5, 2018 by blogger

One of the most universal traits of us women is in caring for our beauty, not all, but in the majority of cases, we will do whatever it takes just to be beautiful in so many ways. Cosmetic products are considered anything that is used to enhance our face and body. Many women today are in the business of selling cosmetics to fellow women. There are hundreds of ways in which you can market your makeup, creams or other skin care and cosmetics to get it into the hands of potential customers. But it is always crucial to consider what products you are selling; your complete success depends on proper selection and adequate know how.

Research shows that most women have heard of Mary Kay, Avon and Virgin Vie cosmetic companies. Such companies allow women to operate their own home business selling cosmetics, skin care products, as well as ready to wear dresses and jewelry. These companies and many others, require their distributors to purchase a small starter pack, which will include a number of products, marketing catalogues or brochures, order forms and other items. You are then ready to go! Earn some money, earn customers, and earn more friends and most of all get the feel of being independent.

There are different ways to get the business rolling; you can give out catalogues/brochures, leave copies in various locations where women tend to frequent most of the time. Set up your website, or start a fan page in Facebook, you can post your products and set up an order form for them to fill out, or possible meet-ups. Or you can do some colour coaching sessions; give facials and advice on colours and cosmetic application. If you are confident and comfortable teaching others how to apply makeup properly, selling cosmetics becomes easy and so much more fun. Influencing and helping women to enhance their beauty, through selling cosmetics can become a rewarding and fulfilling business for you!

Whether you join an established cosmetics company or decide to venture out on your own, it is important to keep track of all of your expenses and return of investment in order to monitor progress. Selling cosmetics is a lovely way to be able to get in touch with your feminine side and of course the best part of all; youll be earning money at the same time!